VVVITAL

When ARC Connected Health approached us, they wanted to create a brand that spoke to both the wellness and chronic illness community simultaneously. Their intention was to revolutionize health care through their Vital Health Mod, an easy to use, multi-vital sign monitoring device. 

My role here included naming, as well as creating copy and concepts for a multi-platform campaign. During the brainstorm process, I remembered hours spent inside of a hospital room, watching the zig zag lines on my father’s monitor. This would eventually lead us to our winning name: VVVital.